This law suit against Target is amazing to me. What a shame.
Don’t misunderstand me, I’m very much a proponent of accessible web design. As I would hope anyone who is serious about the web development business would be. Any web developer or development company who isn’t building sites this way yet, should be working hard and fast toward that goal. However, is the court room really the right place to effect change?
I personally believe that the market will prove to Target that they need to take their site seriously. Frankly, the inaccessibility of their site is probably the least of their worries, if it weren’t for the courts that is. Has anyone taken the time to notice that the average page is over 400K!. Should dial up users also start up a class action suit? How about they query strings in the URL? This site goes against almost every best practice there is. It is though; a free country. If they choose to turn away business by having a poorly built site; so be it.
Let other business, who choose to pay attention to the web, and build good sites that are accessible to all gain a little market share. What could be wrong with that?