So, lets pretend you have a moderately successful company, that generates many of it’s leads on the web. Lets also assume that this business has been online for a while, like 10+ years. All SEO’s know that lots of links get built, content gets indexed, rankings climb etc. over the course of 10 years. Your domain builds an online reputation, so to speak. So, after 10 years, this site has thousands of phrases generating really qualified traffic, some very general, some very long tail.
Then, one day, the owner of “said company” decides it’s a great idea to get a new domain. What do you, as an SEO who has already advised him that this is a really bad idea? By the way, walking out is not an option.
Well, that’s what we’ve done. I can’t believe it, but after marketing tkg.com for over 10 years, we were able to finally acquire a better domain. A few of us at TKG have been “stalking” the domain tkg.com for quite some time, and we finally got it!
How can we resist going from 15 letters to 3? Not gonna happen!
So, at the risk of our whole SEO department going AWOL, we’re doing it. We hope to be switching to the new domain early next week.
Of course, we have an elaborate scheme (I mean plan) to protect our rankings and the equity our domain has built up as much as possible. So, we’ll be running a little experiment to see just how quickly we can make this transition to our new domain.
It should be live early next week. If you feel like contributing to the cause and creating a link to the new domain tkg.com, that’d be great!
For those who are interested, we’ll be sharing the impact of this on our site, it’ll be located at tkg.com/tkgseoblog. We plan to share the whole scoop, SE rankings, Saturation, Link Pop etc. It’ll be interesting to see just how fast we can recover the traction we currently have.