So, we’re about 2 months in after our domain name change. As we expected, it was a headache, but things are beginning to return to normal. Most of our SE Rankings have returned and our traffic is getting back to normal. As compared to our benchmark, we’re still waiting for our SE Saturation and a few other items to catch up, primarily in Google. MSN and Yahoo seemed to re-index and rank the new domain much more quickly.
Even though it’s not over yet, the domain change was well worth it. In time savings alone, it has paid for itself if you consider the time saved in giving out an email address at a 3 letter domain as opposed to 15 letters.
So, if you’ve got to go through a domain change for one reason or another, or if it’s optional and you’re still considering it; I’d highly recommend you read the case study Jen has been building as we went through this process. She’s done a great job of tracking all of the ups and downs, things we did right, wrong etc. It should help you through the process and or decision.