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As our planet gets smaller and the social media realm seems to be ever increasing, we see that more and more of our clients are tempted to re-use content across several different spectrums of social media. For example:
The content for your newsletter should not be repurposed for your News section of your site, at least not entirely. More importantly, your email marketing campaign should not repeat your newsletter, and your Facebook and Twitter accounts should not mirror the email marketing campaign.

I know, sounds like a lot of double talk, but you have to take a step back and look at who the audiences are for each of these applications.
1. Your Web site - your users are most likely potential clients, current clients and peers, and perhaps job seekers. You should be writing with this in mind.
2. Newsletter - Your newsletter probably goes out to many people in your community, people with whom you are on different boards or commitees, clients, your Aunt Ruth, and current clients. The newsletter needs to invite people to your site, it needs to bring fresh and interesting news, and perhaps a bit of the human factor in your company.
3. Email marketing campaigns - these need to focus on what you can provide a potential client, or what new services you can provide for existing clients. They need to be upbeat, but not longer than absolutely necessary. They need to serve the reader with some immediate and easy call to action.

Jason Falls of Social Media Explorer has a great article on this very topic, I suggest you check it out.

I know fresh copy ideas can be a pain in the uh, neck, but you can make the most of all of these endeavors with a bit of effort and some perspective on who will be reading what you have to say, and why you are saying it.
Dana Phillips, one of our Marketing Specialists just spent a few days down in sunny Florida learning the newest and best strategies for an email marketing campaign at a Marketing Sherpa seminar. She learned a lot and we like to put her brain to use, so if you have any questions regarding your email marketing give her a jingle or shoot her an email @ dana at tkg dot com . She’s happy to answer any questions.