Not a fan of writing about myself:
I’ve been blessed in a lot of ways. I have a wonderful wife (Amy) and 4 great kids (Mary, Tommy, Sammy and Julia) that give me lots of motivation. My wife and I both belong to big Catholic families, with lots of children. So, these are the things that motivate me and give me my direction.
A lot of people assume, because I own a Web Development/Search Marketing business, that I grew up with computers and that they consumed the majority of my childhood. In reality, that couldn’t be further from the truth. In fact, I had been working in the Web Development business for about 3 years before I knew how to copy a file from my hard drive to a floppy. I was just given an opportunity early (at age 19), by my Dad, to sell “Computer Advertising” for a startup that his company was launching. They were a startup, with few resources and needed a cheap sales person. That was me. This was back in ‘94. That business grew over the next 2 years into a Web Development business, and has since evolved into an online industry hub for the plastics industry (www.polysort.com).
My primary interest was, and has always been, in Sales. I like people. The web business just gave me an exciting venue to do what I like, with a great challenge. As I mentioned, I had an early start and some great opportunities at 19 years old. Since then I’ve worked either with or for many organizations, some ISP’s that took a crack at web development, Thomas Register, Ad Agencies and a few others. These opportunities have exposed me to a lot. I’ve had the chance to learn about technology, advertising, marketing, sales all contributing to how I try to apply what the web has to offer to just about any business or organization.
So, in short, I’m not a programmer, I’m not a designer, there are plenty of people far more talented than me to do those things. What I do best is spend time with people either absorbing what they can teach me, or helping them leverage the web to make their business better, usually a little of each.
- Geoff Karcher
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