An SEO’s Worst Nightmare!
April 24th, 2008
So, lets pretend you have a moderately successful company, that generates many of it’s leads on the web. Lets also assume that this business has been online for a while, like 10+ years. All SEO’s know that lots of links get built, content gets indexed, rankings climb etc. over the course of 10 years. Your domain builds an online reputation, so to speak. So, after 10 years, this site has thousands of phrases generating really qualified traffic, some very general, some very long tail.
Then, one day, the owner of “said company” decides it’s a great idea to get a new domain. What do you, as an SEO who has already advised him that this is a really bad idea? By the way, walking out is not an option.
Well, that’s what we’ve done. I can’t believe it, but after marketing tkg.com for over 10 years, we were able to finally acquire a better domain. A few of us at TKG have been “stalking” the domain tkg.com for quite some time, and we finally got it!
How can we resist going from 15 letters to 3? Not gonna happen!
So, at the risk of our whole SEO department going AWOL, we’re doing it. We hope to be switching to the new domain early next week.
Of course, we have an elaborate scheme (I mean plan) to protect our rankings and the equity our domain has built up as much as possible. So, we’ll be running a little experiment to see just how quickly we can make this transition to our new domain.
It should be live early next week. If you feel like contributing to the cause and creating a link to the new domain tkg.com, that’d be great!
For those who are interested, we’ll be sharing the impact of this on our site, it’ll be located at www.theseoblog.org. We plan to share the whole scoop, SE rankings, Saturation, Link Pop etc. It’ll be interesting to see just how fast we can recover the traction we currently have.
April 24th, 2008 at 2:45 pm
[...] So after ten years of pursuit (the last three of which have been outright courtship), we all have new email addresses and the lives of the poor souls in SEO are now over for the foreseeable future. For a better explanation of these recent exciting events and the (dire) consequences for our SEO personnel, feel free to go over my head and read what our owner had to say about the pending domain switch to TKG.com. [...]
April 27th, 2008 at 4:56 pm
[...] I’ll end my inaugural post by quoting my fearless leader: “this is an SEO’s worst nightmare�. [...]
May 2nd, 2008 at 3:39 pm
[...] That very thing happened to a small business in Canton, Ohio. Until this week they had a domain name that was 15 letters long. As of a few days ago, their decade-long dream came true when they managed to snag a 3-letter domain. [...]