Are you LinkedIn?
July 21st, 2010
If you got our Spring Newsletter (way back in March), or read this blog very often, you know I use LinkedIn and feel that it has some real potential to be more relevant in the business world, in some cases than other forms of social media. In my mind, it just makes sense. It has great potential for driving traffic to your site, especially with some of the new features.
LinkedIn has in recent months added a number of new features to enable users to spread their brand over a number of applications. You can now “follow” other companies and thus, users can “follow” you. You can link your blog to LinkedIn pull your posts into your profile. It also will find all blogposts by those in your network, making it easy to keep up with the business blogs that are important to you. You can also have your LinkedIn status feed your Twitter account to get your business some additional exposure, as well as traffic.
LinkedIn has a video stream called InTips, with lots of pointers on ways to make the most of your profile. One of the really cool aspects of this is that they have developed a series of six videos for students or people graduating from college. Best ways to find a job, beef up your profile and resume, and so on. If you belong to one of those two groups, I highly recommend you check out these very helpful videos and create or work on your profile, it could really help you find the best position for you.
LinkedIn has also developed an integration with Microsoft to make networking with your contacts in Outlook that much easier. I’m all for making this stuff easier, and when it comes to using social media to make connections or drive traffic to your business or e-commerce site, I think LinkedIn should be your first stop.
Chris Crum has a great post on LinkedIn over at WebProNews. Definitely worth a look.
So, do you use LinkedIn? What are your favorite aspects of it? Are you getting traffic from LinkedIn?
