Kanye West, rapper, producer, singer, and altogether not a nice guy, has taken to Twitter to basically try and get his life back. You might remember a little scene he caused during the MTV Music Awards last year. He apparently took the stage when someone else was trying to say thank you for an award, and has since been deemed a major jerk by the entire world. Up until recently, he has apologized, but his PR folks wouldn’t let him say much more. Then, Kanye discovered Twitter. Since making this discovery, Kanye has tweeted what he really (he says) thinks and feels about the whole situation. He’s said things that his “people” wouldn’t let him say. He’s apologized…again. He’s also let his followers in on some of the impact of his actions. He’s had to lay people off, cancel tours, and so on.
So what does all of this have to do with you, me, and the web? Just this… Twitter, Facebook, all things social media…. have changed the way we get news, the way we talk (LOL), and the way we communicate with one another.
One blog post I read recently describes how all these facets have allowed for greater honesty, more raw emotion. Playing devil’s advocate for a minute, I also wonder if Twitter hasn’t afforded Mr. West the opportunity to make a play for sympathy in a way that has not been available previously. Because people seem to take you at your word in a Tweet, it gives the advantage that you will be believed. I don’t think it’s a stretch to think that perhaps people, especially celebrities, large corporations, etc, have learned that they can manipulate their image with their Twitter and Facebook updates. I’m all for forgive and forget, don’t get me wrong, but to think that Tweeting your sorrow over some incident is the way to be forgiven, I think actions need to speak louder than words.
You have to know that I really don’t care about Kanye West. I don’t even really know who the girl is he wronged, though I think my 10 year old does. What I care about is the way the web is being used. I think we have to keep in mind that if Kanye tweets that he is sorry, whatever, then he very well may be. But, he very well may be tweeting what he thinks will sell records.
There is no doubt that many news stories, emergencies, and other urgent matters get more immediate attention due to Twitter. It’s been great as a source of news, and whatever you happen to be into. Twitter, and social media in general can be a fantastic tool, especially for marketing. Just be careful about what you allow to be marketed to you, whether it be a new product, or a celebrity trying to market himself when his PR folks have failed.