websense

Everyday there is a new way to use or abuse social media. I have one that I think will probably need to result in some new laws concerning aiding and abetting. Or maybe the ones on the books are far reaching enough – I don’t know – luckily never had cause to find out. However it is something that needs to be considered.

There was a case a few days ago in Utah where some guy decided to take a woman hostage and hold a police stand off, during which he updated Facebook. His updates included messages to friends and family, and replies to comments of support as well as others trying to get him to turn himself in and do the right thing. In yet another societal break, the guy even made new friends on Facebook during the standoff. (Seems like every time I post something on here, it has some kind of bad societal implication – I don’t wanna think too much on that one.) Some of his existing friends were able to go to the location, see what the police were doing, and comment on Facebook, warning him as to their strategy and position.

All this doesn’t really surprise me, though the more tech savvy these folks become, the more savvy the rest of us need to also become. What I am wondering is how much of this is going to make it’s way into legislation? I mean, I am sure there are some laws on the books that can be applied to these circumstances, but the probability of news laws pertaining to the use of social media to aid and abet criminals will probably be written.

Social media has done many good things. It has also been used to do some not so great things. When you are using social media yourself, be mindful of what information you are putting out there, and who can see it. Don’t give the bad guys any more tools than they already have. If you’d like more information on web security, check out http://noodleonthis.com . This blog, written by my brother in law, is chock full of security warnings and other need to know items to keep you and your information safe online. Check it out.

All the buzz about Groupon.com, Living Social.com, and more has created yet another avenue for online marketing. Facebook uses a news feed, Social Deals to send coupons and promote coupon sites, currently serving only Atlanta, Austin, Dallas, San Diego and San Francisco. Google is turning to email to promote it’s coupon and discount site, Google Offers. Zulily is a niche discount site aimed at mothers with babies and young children. The thing going forward with these sites is that there is so much room in the market, that some of these more niche sites will thrive. Rather than sifting through barbers and eateries as in Groupon, that cater to certain localities (which is great too, just different focus), these sites will cater to a more specific, non-local audience.

One such niche site is Markdown.com, recently launched by Glenn Beck. This site is different in that it will only offer deals from companies with values that are near and dear to Beck’s heart. For example, today’s deal is from Chocolate.com. Chocolate.com offers products not from a mass wholesaler, but rather from small business owners all over the country. Beck’s vision for the site is much like his usual dogma “Value and Values”. He willonly promote sites on his Markdown.com that have the values he thinks are worthwhile. Therefore, he is able to reach a very niche audience who will appreciate his efforts, and will in many cases want to support his causes. In this particular case, it happens to be small chocolatiers from all over the country. Not a bad first choice – everyone loves chocolate, and most people in the country want to do all they can to help bolster small businesses. This site is different, enough so that WebProNews contributor Chris Crum posted the About Us page. I think it’s worth reading, so I would suggest you hope over to read all of it, but I’ll post part of it here just so you can see what I am talking about:

“To put it simply, we believe that we can only be a great company if we are a good one. That means being good to our employees, our partners and our customers. It means making the right decisions, not just the easy or profitable ones. But, most of all, it means being the kind of place that we’re proud to say we work at; the kind of business that we’d want to do business with ourselves; and the kind of company that we’d be excited to send our own family and friends to.”

That’s valuable. I think it’s important to do business this way, and honestly, I will look to support this kind of site more than any other – it’s the way business should be done, and it’s the way we do business here.

Marketing on discount sites such as these will continue to be a trend. Since women are the main shoppers, and so many have started shopping online in the last 10 years or so, they are going to expect coupons and discounts. Whenever we go to buy something online, I know I search for a coupon code or wait for some discount first. The ability to target your audience, through niche or location, or a combination of the two, is going to become more and more important, and a great way to drive traffic to your site.

So, have you used a discount site to market your product or service? How’d you do? Would you do it again?

Since the end of the world is near, I thought I’d take a moment to congratulate LinkedIn for their phenomenal success this week, since after tomorrow, apparently, it won’t mean squat. Or, well, if only some people get beamed up into heaven, it will still matter to the rest left here until the physical world actually ends in October. (Can you believe people are really buying into this stuff? I mean, c’mon, the guy thought the same thing in like, 1994, BUT he’s totally sure he’s right this time. Gimme a break. – However finding out that the CDC has an actual page up with tips for surviving a Zombie Apocalypse made me so relieved, I hardly knew what to do with myself. Any self respecting American male has a Zombie Apocalypse survival plan all laid out, right? Yeah, glad I’m not alone.)

Anyway, LinkedIn went Public yesterday, selling shares at the start for around $45. I think WebProNews reported that they are now somewhere around $105. Pretty sweet, and fairly amazing, considering that LinkedIn not as popular as Twitter or Facebook – yet. Jeff Weiner, CEO of LinkedIn, and his cohorts are probably pretty darn happy today. I hope that the company continues to grow – they’ve been doing some pretty interesting things over at LinkedIn lately, and this will give them the opportunity to expand their products even further (assuming we’re not looking at some sort of social media bubble like the tech bubble of the mid nineties to 2000). Looking forward to seeing what the come up with, I mean, if I’m still here Monday – or Zombies haven’t invaded or anything. I think I’ll go leave a set of my clothes draped over my office chair. Come Monday morning, most of the Group will think I’ve been “raptured” and I can go play golf – who’s with me?

LinkedIn, as you know by now, is one of my favorite social media applications. It just makes sense in the business community that a platform such as this will work better than Facebook for it’s intended purpose.

LinkedIn was launched on May 5th, 2003. It has probably grown a little more slowly than other social media platforms, but I also think it that is a good thing, I think it indicates longevity. It currently boasts more than 100 million members. I think the slightly slower growth points to the fact that people take it seriously – they don’t open an account just because, they have a purpose behind it – whether it is networking, looking for talent, or promoting yourself or your business. The profiles are carefully constructed, and I think most people who make connections on LinkedIn do so because they have actually met, they want to recommend someone, or some other fruitful purpose – not simply because they found their profile, or they went to the same college, even if they graduated 10 years apart. And best of all, you don’t have to look at vacation pictures of your boss in a speedo.

LinkedIn has rolled out new features over the last several years. This year they have added Twitter and blog feeds, TextIn, LinkedIn Industry specific news feeds, and various other new features that make using LinkedIn pretty handy. One pretty relevant feature is the Student Job Protal which helps recent graduates find jobs in their field. Pretty cool – if you’re a recent graduate, you should check it out. So here’s to eight years for LinkedIn – if you haven’t set up a profile, I would recommend it – go check them out – they have a fun video up on the blog that shows the growth of the company over the last eight years.

If you’ve read here for very long, you know that finding talent is always a challenge. We’re lucky to have a couple of great tech schools nearby who churn out some gifted folks, but we are always on the lookout. This week Fox News has an article on three ways to find the talent you need for your business.

The article actually cites Akron, Ohio as potentially having fewer job candidates than other techy hotspots, at least, this was the case a decade ago. As technology has grown, so has the ability to recruit from anywhere in the country. Fortunately for TKG, we have not had to look much past our own backyard for great people. Besides the tech schools in the area, TKG has offered training in the form of the TKG Institute in the past. This gave us the ability to train and hire from a group of people with skill sets we needed – and we knew what they could do, because we taught them how to do it. I think this sort of training is going to become more and more popular. We have an employee who also teaches at the premiere university, Full Sail Academy in Florida. He says that the students know that if you go after a four year degree in any sort of computer related technology, your degree will be outdated by the time you hit your junior year. So, faster, more flexible training needs to be taking place for people to have the skill set they need to find a job when they graduate. I think this is going to mean that at least these particular degree programs are going to have to change and become more flexible – 18 month degrees, and so on. Get in, get the skill set and get to work.

Anyway, back to the article – the steps given are as follows:
1. Making use of the Human Cloud – hiring freelance worker who work from home – programming, copy writing, etc.
2. Become proficient at managing workers both in your office, and potentially, across the country or globe. TKG has employees in several states. We make that work by many methods, but utilizing so many forms of instant communication – texting, messaging, email, etc. enables TKG to have a presence in several states without the need for an actual office in several states.
3. Being a good manager means knowing how to create a relationship with people you might never meet in person. Knowing how to compile enough information from various platforms to make a hire, build trust with that individual, etc. are all going to be skills needed in this new business world.

The article was pretty good – give it a look if you’d like more information. I think what it all boils down to is that employers are going to have to be ready to get creative if they want the best folks working for them. Fortunately, the Web makes it possible to find the best person for your business anywhere in the world. You are no longer constrained to your own backyard…but sometimes, that’s where you find the best folks. My advice? Check the backyard – it will often have everything you need, but if necessary, be ready to branch out. It’s a strange new world out there, but it’s exciting.