Chat with the Market Motive guys @ SES
August 21st, 2007
I had a moment to stop by the Market Motive booth @ SES and chatted with Michael Stebbins and John Marshall for a few moments.
It was great to get an idea of where they’re headed with their team. In line with John’s passion to educate, it seems that that is their main focus. They’re hoping to educate both the market and the search industry itself. John made a great point that the more of our customers that are subscribed to their service, the more educated the market will become. Of course, that should result in desire to invest in SEO, Marketing and Analytics services, because they’ll begin to understand why they need them. This is very similar to the reason behind our Search Engine Marketing Seminars that we do in Ohio. So, of course, I’m all for it.
I’d personally like them to begin a training and certification program for search marketers. What better way to grow your search marketing staff than to have them trained by the best in the industry! Michael tells me that this is something they’re seriously considering, so we’ll watch for that in the coming months. They definitely have the knowledge and talent to put together a fantastic program.
