John Marshall sent out an email this afternoon announcing his new venture, Market Motive. We’ve obviously been unabashed fans of John and his product ClickTracks for years, so when he announced that he was moving on, we were very curious to see what he’d do next.
In teaming up wiht Avinash Kaushik and Michael Stebbins, he’s certainly made a great effort to get together with some of the most respected names in the industry.
It looks like they want to both train people within the industry on web analytics, as well as serve the actual market to some degree. It’ll be interesting to see if they can pull off both. It seems to me that those they will be training will feel a bit of a conflict of interest, but who knows.
When the product is available, we’ll be sure to be on the subscriber list though and let you know what we think.