websense

I follow several blogs, you’ve probably noticed in my citing of many different sources. One of these is called SEO Pittfalls – and as the name suggests, the author Steven Pitts (clever, huh) writes about some of the pitfalls many site owners tend to fall into when optimizing (or not) their site.

A little while ago the site featured a nice little series on Link Building. Link building is one of the most essential parts of a successful optimization. Inbound links help your site gain authority in the search engines. The more good inbound links you have, the more weight is given to your site, and this can influence your rankings. Link building is tricky and time consuming, but not rocket science. If you want to learn the ins and outs of Holistic Link Building, as Pitts calls it, check out his blog. I think you’ll find the series very useful. The language is a little tech-y, but I’m sure you’ll get the gist. He does touch on a very important element in link building – thus the “holistic” part of the title. Pitts discusses how important it is to make sure your link building goes hand in hand with your other optimization efforts, “Emphasizing the importance of the whole website and the interdependence of its parts”. I think this is very intelligent, and sometimes overlooked.

If you’d like to take a look: http://www.seopittfall.com/holistic-link-building-101

This entry was posted on Sunday, July 11th, 2010 at 8:38 am and is filed under General, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.