Facebook , a Tool for Good Traffic?
November 10th, 2009
Building brand loyalty should be at the top of the list for any business, and Facebook can be a way to help with that effort, for some anyways.
Chris Crum over at Web Pro News has a fantastic article out detailing how major companies have used Facebook to drive traffic to their sites. A combination of techniques used by these brands has created an environment where Facebook often refers more traffic than Google! Not surprisingly, Google is trying to get a piece of that action.
A few interesting aspects to this process:
1. Brand loyalty is what it’s all about. If you don’t have something going on, something to offer fans, i.e. consumers, (contests, games, free stuff) traffic will not translate into sales, and the efforts may just be a waste of time.
2. You have to promote your Facebook page. If consumers don’t know it’s there, it can’t do you any good, so you need to mention it in online and traditional advertising.
3. All of this is now able to be tracked so you use analytics to measure effectiveness.
Finding the best way to use social media to your advantage and to the advantage of your customers can be very beneficial and a good testing ground. Especially if you have not jumped into the mix yet, or perhaps your industry does not lend itself to web marketing as easily as some others. Facebook is currently a free service, so your time and reputation are the biggest risk factors. Assuming it’s a fit, and you have the time and commitment to do it right, it can be a real help.
November 19th, 2009 at 9:17 am
I’m all for social media. If you know what you are doing it can be very successful. I think Facebook is a vey good place to begin, if you’re just starting out.