Fortune 500s Missing SEO Opportunity
November 18th, 2008
Along the lines of my post the other day about US Automakers and SEO, it seems that most Fortune 500 companies are also missing the boat.
In our 10 years in the SEO business, we’ve worked with our share of Fortune 500s. It’s always bittersweet. They have so much potential, and so much up-side.
Yet, they ignore the potential of SEO so often:
Fortune 500s have so much CYA maneuvering that they can almost never get anything done. It’s easier to just spend hundreds of thousands on PPC so ‘upper management’ can see their brand on the top half of the page, than it is to take the time to actually fix their sites.
If you’d like to read the whole report by Conductor, you can get it here.
January 15th, 2009 at 1:59 pm
[...] efforts: Humana Hess Corporation Fortune Brands Goodrich As I have suggested in a previous post, perhaps integrating SEO into a marketing budget formt he onset would help companies deal with some [...]
March 20th, 2009 at 12:12 pm
I agree with you Geoff.I have also seen that these fortune 500 companies have SEO missing.They have to work on these and spending thousands on PPC doesn’t mean everything.Geoff i would also like to know that what do you think about Web Analytics?