websense

Edward Lewis made some great comments in his post about SEO Certification and the fact that it doesn’t truly exist. The SEO Industry faces enough challenges with regard to being trusted. That last thing we need to do is mislead our market.

While I would be a supporter of some real standards, best practices and a consistent means of evaluation of these things, Edward is right, that “governing body” doesn’t exist yet in the Search Engine Optimization industry. So, much is left in the “grey area”, which isn’t good for anybody. Especially those seeking a quality SEO vendor. We’d be thrilled to participate in the process of establishing these things.

Thanks for the great post Edward, it needs to be addressed!

This entry was posted on Monday, February 4th, 2008 at 1:03 pm and is filed under Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.