websense

What number were we on? Anyway, this is my latest post on basic SEO steps that many Fortune 500s are ignoring. Header tags. Surprising? Seems logical, right, but so many times headers are ignored, or the copy is there, but not tagged properly.

If you are playing by “the rules” your main page headline should be the h1 tag. This just lets user and SE alike know the main topic. When writing for the web, you want to break the copy up a bit, making it easier for the user to scan. This allows you to also use additional tags, such as h2 and h3 for more specific break down of the main topic. This of course also tells the SEs about the rest of the page content. For example, this was taken from a client’s site:

Hopefully you can see that the h1 is consistent with the page title.

Here are a few companies that missing header tags on the homepage:
1. Safeway
2. Fannie Mae
3. Supervalu Inc.
4. GMAC Financial Services
4. ServiceMaster

So, are you utilizing the header tags, or are you passing up on the potential they give to rank for your key phrases like the businesses above?

This entry was posted on Wednesday, February 11th, 2009 at 1:15 pm and is filed under Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.