websense

In my exploration of some of the Fortune 500s that aren’t doing as well as they would like, I have another minor recommendation for them: Copy! Many of the homepages of these companies are completely devoid of any copy! All the Big Three auto makers have corporate sites with homepages that would benefit from some, or a little more content.

Just one or two well written paragraphs that get quickly to the point, encompassing what the site is about, would do the trick. Even a bulleted list is better than nothing (some cases, just better), and users enjoy the ability to scan a page quickly to figure out what the page is all about. Copy should be for the user, but you have to remember that it impacts the SE’s as well. Some good copy with your key phrases can help boost rankings, visibility.

A few companies that could use a little verbiage on the homepage:
Berkshire Hathaway
Exxon Mobile
Goldman Sachs
Boeing
James Richardson has some good points about copy writing for the homepage. Worth checking out.

It is frustrating to look at these huge companies throwing money at PPC, TV and other methods of advertising, when a small step in the SEO direction could be garnering the consumer response they are after.
What say you? Do you have copy on your homepage? Is it working for you, or do you need to juice it up?

This entry was posted on Thursday, December 11th, 2008 at 10:24 am and is filed under Copy Writing, Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.