In our business (Web Development and SEO), believe it or not, we’re still often asked the question “How much content should I put on my website”, to which we usually respond “As much information as it will take to inform and persuade your site users that your product or service is right for them”. Which usually means, everything you’ve got, plus some well written marketing content that you probably don’t even have.
Of course, that almost always results in “Well, I don’t want my competitors to have all of this information, I can’t put it right out there on my website; especially not my pricing!”
Don’t sacrifice marketing for fear of competition!
Rest assured, if you’ve ever printed it on a piece of paper, it’s in your competition’s hands. Just as, you likely have their content in yours. So, why would you sacrifice your opportunity to convince your site visitors that your product is right, and earn their business?
According to Tatsuya Nakagawa in a post on Anita Campbell’s Small Business Trends Blog; Five Essential Online Trends for Small Business corporate buyers expect full detail of products to be on your website. It’s no longer something you should even consider, it’s an expectation. Check out the full article for more good information.
Content generated solely for the sake of making yourself (or your boss) feel better, or content generated solely for search engine rankings, would be a waste of time and resources. However, content that can answer questions, solve problems, or make your consumer’s life a little easier, will defintely go a long way to sell your product or service and help your site perform better in the search engines.