websense

Heading out for SES Chicago tomorrow morning. We’ve been fortunate enough to be asked to speak on a panel with some other great search marketers; Sage Lewis from SageRock.com Colton Perry from NetPlus Marketing and our Moderator Chris Boggs from Brulant.

The session is called Get It Together. The topic is whether or not Web Development and SEO should be done in a combined effort. Obviously, a hot one for us, since our philosophy has been that they are integrally linked for 7 or 8 years now.

In the session, we’ll discuss the challenges that site marketers face both with in house teams as well as those that arise in managing multiple vendors. It can be a challenge either way. Whether it’s dealing with artists programmers internally, or it’s managing a development shop and and SEO shop, trying to get them to play nice.

I’m sure there will be some good debate, and points made for both integrated shops and points made for specialization. Either way, I’m glad it’s making its way into the industry and being discussed in a forum such as SES.