websense

Yet another installment of easy to implement recommendations for those Fortune 500s that just seem to be missing the boat on SEO. When you look at the homepages of many of the Fortune 500s’ site, you’ll notice that many are not only missing copy, but many have unoptimized navigation, as well as internal linking. A recent article by a UK firm states that optimized navigation can boost sales by as much as 50%! This is an area of SEO that just can’t be ignored! Optimized navigation helps build keyword strength and therefore, rankings. Same goes for internal linking. Your internal links should let the user know, using appropriate keywords, where they are headed when clicking that link. This is an important, yet simple step in the process of optimizing a site. It’s good for the user, makes things clearer, and it’s good for the SEs.
A few of the Fortune 500s that need a little work on their optimization efforts:
Humana
Hess Corporation
Fortune Brands
Goodrich
As I have suggested in a previous post, perhaps integrating SEO into a marketing budget form the onset would help companies deal with some of these issues.

This entry was posted on Thursday, January 15th, 2009 at 1:58 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.