websense

guest blogger: Megan Jeffery

If you have been following my series on mommybloggers, you will recognize the name Loralee Choate. She was recently invited to the White House to discuss her views on health care, based on several posts on the topic she had written for her blog.

Mrs. Choate has an interesting blog post on Self Promotion. Even though she is a mommy blogger, I felt that some of the tips she gives can be applied to any blog, even business related.

Promoting your blog can take a lot of time and effort, especially if it is a blog related to your business. Deciding which venues best suit your business blog, such as Facebook (which many companies do), Twitter, or just being active in the ‘blogosphere’ can be tricky. You don’t want to come across as pushy or obnoxious, so take your time. The best self promotion, or business promotion on a blog is just to write quality posts. Interact within your online community, and people will return the favor. If you have customers ask a question on your blog, be prompt in answering. A business blog should be there for the benefit of your clients, so make yourself available to them.

A blog may not lend itself easily to every business site, but if you do have one, don’t neglect it, as it is a great way to find new clients, and make sure the ones you have are happy with your product or service.