Happy CSS Naked Day! No, our site's not broken - TKG.com is stripping down to show its support of proper Web Standards.

Learn more about CSS Naked Day

websense

Observations, Ideas and a little common sense about the web industry…

Can Small Businesses Weather the New Taxes?

August 20th, 2010

As I read today’s Kiplinger Letter, which dealt with the many new taxes and tax changes coming, I started to wonder if small businesses are really going to be able to withstand the onslaught of new taxes being thrown our way. I don’t want to list the entire letter verbatim, mostly because Kiplinger Letters are by subscription, but I do want to make folks aware of what’s coming. The writer described it as the Three Great Waves – of taxation. I do want to include a bit of it, as the writer had a very good way of explaining the changes so they could be understood, especially about the Death Tax, which is somewhat confusing, possibly because it’s so hard to believe that it’s legal. You may hate me for this, but here goes (my comments are in Bold):

First Wave:

Expiration of 2001 and 2003 Tax Relief
In 2001 and 2003, the GOP Congress enacted several tax cuts for investors, small business owners, and families.
These will all expire on January 1, 2011.

Personal income tax rates will rise.
The top income tax rate will rise from 35 to 39.6 percent (this is also the rate at which two-thirds of small business profits are taxed).

The lowest rate will rise from 10 to 15 percent.

All the rates in between will also rise.

Itemized deductions and personal exemptions will again phase out, which has the same mathematical effect as higher marginal tax rates.

The full list of marginal rate hikes is below:
The 10% bracket rises to an expanded 15%
The 25% bracket rises to 28%
The 28% bracket rises to 31%
The 33% bracket rises to 36%
The 35% bracket rises to 39.6%
Higher taxes on marriage and family.
The “marriage penalty” (narrower tax brackets for married couples) will return from the first dollar of income. (God Forbid we actually value marriage or family in this country!)

The child tax credit will be cut in half from $1000 to $500 per child. (So if you have been using this credit to pay for tuition, clothes, food, what have you, for your children, you will now have half as much as you were getting back. You have 6 kids like me, you will now get a $3000 credit rather than the $6000 credit – you’ve been warned!)

The standard deduction will no longer be doubled for married couples relative to the single level.

The dependent care and adoption tax credits will be cut.

The return of the Death Tax. (Okay, so I left a lot of this in – because she explains it quite well – and it’s appalling.)
This year only, there is no death tax. (It’s a quirk!) For those dying on or after January 1, 2011, there is a 55 percent
top death tax rate on estates over $1 million. A person leaving behind two homes, a business, a retirement account, could easily pass along a death tax bill to their loved ones. Think of the farmers who don’t make much money, but their land, which they purchased years ago with after-tax dollars, is now worth a lot of money. Their children will have to sell the farm, which may be their livelihood, just to pay the estate tax if they don’t have the cash sitting around to pay the tax. Think about your own family’s assets. Maybe your family owns real estate, or a business that doesn’t make much money, but the building and equipment are worth $1 million. Upon their death, you can inherit the $1 million business tax free, but if they own a home, stock, cash worth $500K on top of the $1 million business, then you will owe the government $275,000 cash! That’s 55% of the value of the assets over $1 million! Do you have that kind of cash sitting around waiting to pay the estate tax? (How is this legal?! Why was it ever legal? People pay property tax, local tax, income tax, now families are severely punished if a family member dies?!)

Higher tax rates on savers and investors.
The capital gains tax will rise from 15 percent this year to 20 percent in 2011.
The dividends tax will rise from 15 percent this year to 39.6 percent in 2011.
These rates will rise another 3.8 percent in 2013.

Second Wave:
Obamacare

There are over twenty new or higher taxes in Obamacare. Several will first go into effect on January 1, 2011. They include:

The “Medicine Cabinet Tax”
Thanks to Obamacare, Americans will no longer be able to use health savings account (HSA), flexible spending account (FSA), or health reimbursement (HRA) pre-tax dollars to purchase non-prescription, over-the-counter medicines (except insulin).

The “Special Needs Kids Tax”
This provision of Obamacare imposes a cap on flexible spending accounts (FSAs) of $2500 (Currently, there is no federal government limit). There is one group of FSA owners for whom this new cap will be particularly cruel and onerous: parents of special needs children.
There are thousands of families with special needs children in the United States, and many of them use FSAs to pay for special needs education. (In my opinion, this is a devaluing of human life. This administration has shown repeatedly through the Healthcare Reform Bill, this tax, and it’s pro abort policies that they do not value life, or the lives of kids with special needs.)

The HSA (Health Savings Account) Withdrawal Tax Hike.
This provision of Obamacare increases the additional tax on non-medical early withdrawals from an HSA from 10 to 20 percent, disadvantaging them relative to IRAs and other tax-advantaged accounts, which remain at 10 percent. (They are making these so hard to use, so that no one will bother, making the Tax savings all but nonexistent.)

Third Wave:
The Alternative Minimum Tax (AMT) and Employer Tax Hikes
When Americans prepare to file their tax returns in January of 2011, they’ll be in for a nasty surprise-the AMT won’t be held harmless, and many tax relief provisions will have expired.
The major items include:

The AMT will ensnare over 28 million families, up from 4 million last year.
According to the left-leaning Tax Policy Center, Congress’ failure to index the AMT will lead to an explosion of AMT taxpaying families-rising from 4 million last year to 28.5 million. These families will have to calculate their tax burdens twice, and pay taxes at the higher level. The AMT was created in 1969 to ensnare a handful of taxpayers.

Small business expensing will be slashed and 50% expensing will disappear.
Small businesses can normally expense (rather than slowly-deduct, or “depreciate”) equipment purchases up to $250,000.
This will be cut all the way down to $25,000. Larger businesses can currently expense half of their purchases of equipment.
In January of 2011, all of it will have to be “depreciated.” (So, first the administration tries to tout small business as what is going to save America and provide jobs, then they make it almost impossible to do so. Small Businesses need to be able to make and keep some money in order to hire.)

Taxes will be raised on all types of businesses. (This is important!)
There are literally scores of tax hikes on business that will take place. The biggest is the loss of the “research and experimentation tax credit,” but there are many, many others. Combining high marginal tax rates with the loss of this tax relief will cost jobs.

Tax Benefits for Education and Teaching Reduced.
The deduction for tuition and fees will not be available.
Tax credits for education will be limited.
Teachers will no longer be able to deduct classroom expenses.
Coverdell Education Savings Accounts will be cut.
Employer-provided educational assistance is curtailed.
The student loan interest deduction will be disallowed for hundreds of thousands of families.

Charitable Contributions from IRAs no longer allowed.
Under current law, a retired person with an IRA can contribute up to $100,000 per year directly to a charity from their IRA.
This contribution also counts toward an annual “required minimum distribution.” This ability will no longer be there.

PDF Version Read more: ; http://www.atr.org/six-months-untilbr-largest-tax-hikes-a5171#%23ixzz0sY8waPq1

And worse yet?

Now, your insurance will be INCOME on your W2’s!
One of the surprises we’ll find come next year, is what follows – - a little “surprise” that 99% of us had no idea was included in the “new and improved” healthcare legislation . . . the dupes, er, dopes, who backed this administration will be astonished!
Starting in 2011, (next year folks), your W-2 tax form sent by your employer will be increased to show the value of whatever health insurance you are given by the company. It does not matter if that’s a private concern or governmental body of some sort.
If you’re retired? So what… your gross will go up by the amount of insurance you get.
You will be required to pay taxes on a large sum of money that you have never seen. Take your tax form you just finished and see what $15,000 or $20,000 additional gross does to your tax debt. That’s what you’ll pay next year.
For many, it also puts you into a new higher bracket so it’s even worse.

This is how the government is going to buy insurance for the15% that don’t have insurance and it’s only part of the tax increases.
Not believing this??? Here is a research of the summaries…..
On page 25 of 29: TITLE IX REVENUE PROVISIONS- SUBTITLE A: REVENUE OFFSET PROVISIONS-(sec. 9001,
as modified by sec. 10901) Sec.9002 “requires employers to include in the W-2 form of each employee the aggregate cost of applicable employer sponsored group health coverage that is excludable from the employees gross income.”

- Joan Pryde is the senior tax editor for the Kiplinger letters.
- Go to Kiplingers and read about 13 tax changes that could affect you. Number 3 is what is above.

Okay, so I basically posted most of the letter – but the author did such a good job, and it’s so vitally important that people know what’s coming. Ya know what else is coming? An election – November – c’mon, we can work hard at making some “changes” and regaining some “hope”. We need to vote out all the incumbents and start fresh. I kinda think we need to oust the two existing parties and start fresh, there too. Wouldn’t it be refreshing to have representatives in Washington that were not career politicians? How about some private sector folks who have done well and now want to serve our country? How about some farmers, some small business owners, some Fortune 500 execs that know how to successfully run a large corporation. Let’s throw in some military leaders and see how we do. What do you think? How are these taxes going to impact you? Your Business? Your family?



What is A Digital Sociologist?

August 13th, 2010

When it comes to the web, there are always new terms being tossed around. A fairly interesting one I have come across several times that seems rather pertinent to the discussion of SEO/SEM and all things social is something called a “Digital Sociologist”. What is a digital sociologist, you ask? Great question – one I would like answered myself.

A digital sociologist is a person who studies the behavior of people when using digital technology, with it’s main focus on social media usage. This new study of people will probably remind you of the discussion we have had here many times on the topic of tribalization. Tribalization, if you recall, is the phenomena of people banding together on the web around a particular blogger, forum, brand, idea, belief, or what have you. Part of digital sociology would be to study this phenomena, and perhaps figure out how to make it work for your brand.

So many things are happening on the web. It’s only natural that some formal study of the behavior of people on the web take place. We (and most SEOs) have been doing it for years in the form of analytics. But, analytics alone can only tell us so much. They tell us what channel a user comes from, what pages they visited, what they bought, or where they spent most of their time on a particular site. From these analytics we can make educated guesses to help us tweak our strategies, but taking all of this a step further, to actually understand the feeling and beliefs of the user may help define a strategy to a greater extent. For some, it will help define why people behave they do about a particular blogger, brand, belief, etc.

Below is a very brief presentation on Digital Sociology by Ali Hadi. I would like to take the discussion much deeper, as I think this will ultimately have an impact on the way we do our jobs, especially as they pertain to social media and SEO/SEM.

Small businesses have a great opportunity with social media. It presents a “word of mouth” type of advertising that is sadly lacking in traditional marketing. People, oddly enough, are now looking to the web, and the people they ‘meet’ there, to help them make sound decisions on many major issues, including just about any purchase you can imagine. Brian Solis has an interesting article about small business utilizing digital sociology and social media if you’d like to read further and join the discussion.



The Longtail

August 13th, 2010

I have been a long time believer and promoter of the The Longtail. What is The Longtail, you ask? Hopefully, if you are client, you already know the answer. Or better yet, you’ve just handed the whole ball of wax to Jen and the SEO department and told them to go crazy, so you don’t need to know about The Longtail.

The term “longtail” refers to a key phrase that uses more words to get a more specific and accurate search result. For example, if you went to your favorite search engine and typed in “grill”, you would get results showing anything from an actual barbeque grill manufacturer (kudos to Weber {who else?} for ranking 1st in Google for the term!), to a rapper with gold stuff glued to his teeth.

Now, if you were to search the term “gas grill” or “charcoal grill” you are much more likely to find what you need. So, let’s take it a step further, and search the longtail phrase “stainless steel gas grill”. You have now narrowed the results considerably and will most likely find precisely what you would like to purchase.

Turn that around and take a look at it from an E-commerce standpoint. Optimizing your product pages with the longtail can increase conversions if you are very careful to choose the correct phrase, and concentrate most of the optimization on this phrase. If you stuff your page with lots of other phrases, then you dilute the power of the longtail.href=”http://www.theseoblog.org”>TKG’s SEO blog had a great idea for incorporating longtail phrases into your site a couple of months or so ago. Be sure to check it out!

Dave Davies over at WebProNews has some great pointers for The Longtail. He has another great analogy that really works when applying your strategy to an e-commerce site. Made me want to go buy a new TV, though.

If you’re still confused as to what the ‘longtail’ is, or how to develop these phrases and optimize for them, this video: How to Rank on Google for Longtail Phrases was posted on April 21, 2010, has great info and is pretty detailed.

If you’re still having trouble, give us a call, we’d love to help you out!



Hmmm, Do we have the RIGHT to Link to Others Content?

July 30th, 2010

Wow, never even crossed my mind to wonder if I had the right to link to someone or some entity’s content, especially when caution is used to give credit to the original poster. I mean, it’s done constantly. I do it myself in nearly every post. Every bit of information you ever wanted someone else to see is sent via a link.

Most sites need and want links. Everyone is happy when the link juice is flowing. Rankings, followers, users, and often sales and/or conversions go up when you have more inbound links. So what’s the problem?

Possibly because the news organizations are feeling the sting of social media, i.e., that it is becoming a news source in and of itself, some news organizations are lashing out, not wanting their stories linked to, and considering charging for access to their content.

Now, without getting into all kinds of discussion on whether or not it is ethical to link, I’ll just put my two cents in and then direct you to a guy who is fighting to make sure you keep your right to link. My thoughts are that as long as the content you are linking to is public, then you have every right to pass on the information. That’s how the web functions. Without linking, no one would ever get anywhere unless they knew every url and could go directly to every site. Forget search engines, forget ever emailing a cool site or that motorcycle on Craigslist to anyone. Forget including your clients in your online portfolio. Ridiculous.

Chris Crum over @ WebProNews had a pretty interesting article back in January on the right to link – worth taking a look. I personally hope this becomes a non-issue very soon.



Small Business is Fighting Big Government

July 28th, 2010

The National Small Business Administration is joining 20 states in their case against the federal government’s new health care law. I think this is hopefully a move in the right direction. I hate that so much of our world is ruled by litigious activity, but in this case it’s necessary.

This health care bill is going to strangle the small businesses in this country. Most, if not all, can’t afford the taxes this administration is levying. Most medium sized business will struggle as well. Are we really wanting to kill the small amount of growth that is starting to happen?

Are you a small business (or medium) owner? Have you run the numbers? The administration likes to say that these taxes will only effect the wealthiest Americans (which still doesn’t make it right) but they include small businesses that make over $200,000 a year in that group. How are we supposed to grow our businesses? How are we supposed to hire and train the people who are looking for work? How are we supposed to conduct our businesses as if we were still a part of a free enterprise system when we see socialism staring us right in the eye and handing us a bill?

For some reason Fox is not using the Embed anymore, but if you’d like more information, here’s a great video clip: http://video.foxnews.com/v/4196756/small-businesses-join-big-fight/



  • Web Sense RSS
  • Goeff's Facebook
  • TKG Youtube
  • Geoff's Linkedin
  • The Karhcher Group