I was just reading the Feb, 08 Kiplinger Letter and found some great insights in it. Even some good tips for online retailers that were pretty accurate in my opinion.
What I really found interesting is that much of the report discusses the weak economy, inflation in the near future, and the weakness of the dollar. It also discusses that almost as a result of this online retail will continue to rise. The Letter says that not only will the percentage on online shoppers increase significantly in 2008, but the amount that current online shoppers purchase online will rise.
So, while I hope no one would wish a bad economy on the US, it’s important for all businesses to find and capitalize on the areas of growth.
There are also some great insights regarding low conversion rates of e-commerce sites, and finding ways to convert abandoned carts. I know many business leaders read The Kiplinger Letter, so their advice should lend some great credibility to the Search Marketing and Web Analytics industries.