Sample SEO and Web Marketing RFP
August 24th, 2007
Yes I do in fact cave easily
I know I said in my previous blog about Development Requests For Proposals that doing an SEO RFP was something to be avoided at all costs (to the point that ramming a pen directly into your kneecap to get out of it would be a viable option), but of course this just guarantees that at some point your job is going to require you to do it. In order to spare you any unnecessary Bic-related patella injuries, we have gone ahead and put together a sample SEO RFP that is available for download at our site.
Please note that this Search Engine Optimization request for proposal is even more dependant on you, the client, providing information than its Web development counterpart. SEO strategies and Internet marketing campaigns are tailored specifically to your market, your target site users and what kind of communication medium you use your Web site for. Of course, your competition also needs to be evaluated and considered. So an SEO firm getting a firm enough grip on all of this through an SEO RFP is highly unlikely.
As with the development RFP, just download the SEO RFP template, change the fonts and page background to fit your company’s branding and then start sending out the pain to us, the sad response-preparers. We have also included a TKG-Branded version to give you an idea of how to brand it to your company – which doubles as a not-so-subtle reminder to, of course, remember to hit us with one when it comes time to distribute your finished SEO Request for Proposal!
Our hope is that this will at least get you asking the right questions. Hopefully if you do go through this process, you’ll still take the time to personally interview, and get to know the team you’ll be hiring.
October 23rd, 2007 at 3:03 pm
[...] Start by trying to answer the following questions before throwing a random number in a spreadsheet or your “SEO RFP“. [...]
September 22nd, 2008 at 11:54 am
I was wondering if there was a place where advertisers post their RFP’s and then networks bid on them and the lowest CPM is chosen?
September 22nd, 2008 at 1:39 pm
I’m not sure about any specific to your industry, but there are sites such as BidSync that operate as central depositories for RFPs. Also remember that the criteria often extends much further than cost per mille alone!
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