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Jim Kukral made a great point about a branding opportunity the big 3 missed the first time they went to beg Congress for money. To sum it up, he said that if the 3 CEOs would have driven to DC and appeared tired and worn out upon arrival, Congress and the Country may have been more receptive to them. If nothing else, they would have gotten some good press coverage out of it. Rather than taking their private jets and just look like elitists.

I totally agree with Jim.

Apparently so do the CEOs of the big 3. They are driving hybrids on their second trip. It’s probably too little too late, but maybe they took Jim’s branding advice.

This entry was posted on Thursday, December 4th, 2008 at 11:03 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.