websense

At last month’s SMX Advanced 2007, some of the top names in SEO were asked to “Give It Up” during a panel session and divulge a few of their best SEO secrets. The one caveat of attending this session was that we had to wait one month to blog about it. Well, the one-month embargo has been lifted, and we can now share all the tips and tricks we learned. Check it out — there might just be a tip or two in here that is right for your business.

A special thanks to the following speakers for sharing some of their best SEO secrets:
Greg Boser (WebGuerrilla), Bruce Clay (Bruce Clay, Inc), Todd Friesen (Range Online), Mike Grehan (Bruce Clay, Inc), Jennifer Slegg (JenSense.com), Stephan Spencer (Netconcepts, LLC), Mikkel deMib Svendsen (deMib.com), Shari Thurow (Grantastic Designs), Jill Whalen (High Rankings)

Secret #1: Google Grouped Results
• To find the true position of an indented (grouped) result, append &num=9 to the URL and see if the indented listing drops off. If not, append &num=8.

Secret #2: Launching New Sites
• Submit old sitemap to Search Engine’s, then submit new sitemap

Secret #3: View (Potentially) Cloaked Page When “Cached” Link Not Available
• Use Google Translate and translate it from English to English

Secret #4: Trapezoidal Linking
http://www.insearchofstuff.com/trapezoidal-linking-matriflux-with-php/

Secret #5: Duplicate Content
• Use 301 redirects like robots.txt file
• Consolidate duplicate content

Secret #6 Training Clients
• Train on SEO verbiage & language
• Offer free PDFs, white papers, tutorials, etc

Secret #7: Brand Protection
• Establish & protect brand
• Through blogs, videos, podcasts, rss, social media, etc.

Secret #8: Implement Silo Link Structure
• Create a site architecture where pages of specifically related keyword topics are arranged in a literal silo structure
http://www.searchengineguide.com/barone/009352.html

Secret #9: Build a Link Building Spider
• Look for sites one-click away from Google
• Look for sites with super high PR
• With preference for sites that already give link love to patron/sponsor

Secret #10: Define Unique Title Tags on Your Blog that Aren’t Just Based on Post Titles

Secret #11: Cloak Your Home Page
• For bots only, drop tracking tags and other superfluous parameters from the URLs of your links
• Or, if you have search engine friendly versions of your secondary level pages, link to them instead
• Use “user agent” detection and don’t “noarchive” the pages to obscure what you’e doing
• Don’t mess with the content of the page

Secret #12: Link Build Your Existing Links
• Mine your existing backlinks for opportunities to revise the anchor text.
http://www.webuildpages.com/neat-o
http://tools.seobook.com/backlink-analyzer/

Secret #13: “SEO Title Tag” WordPress plugin

Secrey #14: Participate in Mark Cuban’s blog (blogmaverick.com)
• It doesn’t use “nofollow” comments

Secret #15: Dynamic Page Titles
• Use breadcrumb trail to dynamically generate page titles
• Use company name at end of title

Secret #16: Change Google
• Get a more realistic number, minus pages not crawled, by changing your Google preferences to “English Only”

Secret #17: Free Analyst Reports
• Search Google for “forrester research grapevine endnotes filetype:pdf”

Secret #18: Logo Alt Attributes
• Optimize the alt text of the homepage logo with competitive phrases
• Do this for every other page

This entry was posted on Friday, July 6th, 2007 at 12:36 pm and is filed under Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.