websense

For several years now, we’ve been operating on the philosophy that web development and search engine optimization are integrally linked. In other words, if done properly, they overlap each other significantly. Well, the SEO industry is finally becoming ready to hear that message. At SES San Jose, it seemed that the market was also looking for companies that can do both, in-house. In fact, we pitched a session called “Get it Together” at SES Chicago, and it got accepted.

Here’s the abstract from the SES site:

SEO & Development – Get It Together!
In this session you will learn why your Web development and marketing teams need to make nice. The audience will hear first-hand from a firm performing development and SEO under one roof. The discussion will include the client advantages/challenges presented.

At the end of the day, it seems like common sense to us. If you’re truly optimizing your site, you should be making significant changes to it, not just “putting keywords in the right places”. Why not have a professional web development team making those changes, rather than an “SEO Expert” who might just be uncomfortable with html, css and programming.

If you think about it; how can anyone take a “holistic approach” to website marketing, with out the ability to change more than text?

This entry was posted on Thursday, October 11th, 2007 at 9:05 am and is filed under Events & Speaking, Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.