The 1st day of SMX Advanced is winding to a close…the Yahoo! sponsored networking party is about to begin, then we’re off to the Google Dance NW!
The overall tone of the conference has been positive. Attendees are sharing ideas & rubbing elbows with some of the big names in search, which is creating an informative and laid back atmosphere.
I anticpiate posting more in-depth summaries of the sessions I attend over the 2 day conference; however, I wanted to briefly summarize some of the key points I took away from Day 1:
1. Y! Search Marketing admits that 12% - 15% of clicks on the Yahoo! Network are identified & never billed for
2. MSN adCenter acknowldeges low traffic for advertisers and assures us that they’re working on a solution
3. Don’t be afraid of Social Media Marketing (SMM); just be prepared to invest a significant amount of time researching, creating & keeping up on your SMM initiatives
Off to the Yahoo! party, more to come…