Wrapping up the Switch to TKG.com
June 19th, 2008
So, we’re about 2 months in after our domain name change. As we expected, it was a headache, but things are beginning to return to normal. Most of our SE Rankings have returned and our traffic is getting back to normal. As compared to our benchmark, we’re still waiting for our SE Saturation and a few other items to catch up, primarily in Google. MSN and Yahoo seemed to re-index and rank the new domain much more quickly.
Even though it’s not over yet, the domain change was well worth it. In time savings alone, it has paid for itself if you consider the time saved in giving out an email address at a 3 letter domain as opposed to 15 letters.
So, if you’ve got to go through a domain change for one reason or another, or if it’s optional and you’re still considering it; I’d highly recommend you read the case study Jen has been building as we went through this process. She’s done a great job of tracking all of the ups and downs, things we did right, wrong etc. It should help you through the process and or decision.
July 15th, 2008 at 12:20 pm
[...] Ten years of educating customers and employees to use thekarchergroup.com as the corporate domain, thousands of bookmarks and web links were lost in the process. But the worst part came when the company found that tkg.com was banned from the search engines, because of previous abuse. Fortunately for The Karcher Group they had a good reputation, which helped the company regain the SE positioning for tgk.com. [...]