Your Marketing Dollars Workin’ for Ya?
July 26th, 2010
I’ve blogged quite a bit over the last couple of years, especially during the economic downturn, about making the most of your marketing budget. We’re seeing a turn around here in NE Ohio, but a lot of companies are being careful. They know they need to make the most out of their marketing budget.
If SEO isn’t part of your marketing strategy, I gotta ask why. Why, when it has been shown time and again to provide the best ROI? TKG’s SEO blog had a great post on this topic a few months back. The article outlined precisely why you should be using your marketing dollars for SEO. James Wells also has a great post about the Value of SEO in Your Marketing Budget. He makes the great point that “many companies are overlooking this extremely cost effective and valuable form of marketing”.
If you aren’t sure how much you should be spending on SEO, perhaps a better question would be to ask yourself how much money you would like to make. Marketing requires that you spend money to make money, as the old adage goes, but with SEO, sure, you’ll spend some money, but in truth, far less than with traditional marketing, with a much higher ROI. Once you develop a strategy, put it in place and tweak it as analytics dictate, you’ll start to see why I’ve been touting this stuff for so long.
If you don’t believe me, or these other guys, take a look at this fantastic Fox Small Business video. These guys are getting a taste of where their marketing budget should go to grow their small business printing personalized gifts for children. They are a perfect fit for SEO, and that’s the advice they are giving.
We’re more than half way through 2010. What kind of growth would you like to see this year? Do you want to spend a lot for a little, or a little to get a lot?
